Calling or not calling an asking price?

For many entrepreneurs, one of the most important phases of the sales process is often the negotiation phase for the purchase price of the company's shares.

In this phase we often get the question from a buyer what the asking price is for the company. Of course, asking the buyer to make an offer can never hurt. If the seller has reservations about the amount of the purchase price, the buyer will have to be prepared to make a further substantiation of the bid.

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